This post is about selling print on demand in Christmas.
December is an exciting time of year and the holidays are quickly approaching. For ecommerce sellers, this is the busiest season of all and we see an increase in sales. That doesn’t mean that it’s all smooth sailing.
This will be my 7th quarter 4 selling online and I’ve learned a lot about how to survive the holidays as an ecommerce seller.
This time of year is especially stressful for new sellers (especially those who haven’t done it before) because there’s so much going on that you don’t know what to expect and it can be overwhelming.
The busy season can be overwhelming, but it doesn’t have to be. In this article, I’ll share a few tips on how to capitalize on the holiday season and make the most of your ecommerce business for Christmas.
When you sell POD items during the holiday season, there are a few things you should do to make sure you get the most out of your holiday sales.
Print on Demand Christmas Product Ideas
The holidays are one of the best times to sell your print on demand items because it’s a time when people are looking for unique and personalized gifts.
These are some of the best products to sell during the holiday season.
- Apparel
- Art prints
- Greeting cards
- Mugs and tumblers
- Stockings
- Ornaments
- Jewelry
Related: The Best Print On Demand Jewelry Companies to Try
Set up Holiday Promotions
The holidays are a great time to run promotions on your products. You can offer discounts, free shipping, and other incentives to get people excited about buying from you. You could also run promotions on social media, such as Facebook and Instagram.
Another thing to consider is running promotions that encourage people to share your products with their friends by offering discounts for customers who refer others to your store.
This will help you build up a following of customers who are interested in what you have to offer.
Start Building an Email List
If you don’t already have an email list, the holidays are the best time to get started. You can use your email list to keep in touch with customers, announce sales and promotions, send out coupons and more.
My favorite email provider is ConvertKit. It’s easy to set up and use, plus there are integrations with all of the major ecommerce sites.
You can get started for free and get your first 1,000 subscribers free using my link here.
You can start building an email list of customers by offering them a coupon or freebie in exchange for their email address.
Once you start building your email list, it will be useful year after year. You can use it to promote your products and services to past customers throughout the rest of the year.
This can help you increase sales even when you’re not running any promotions or sales.
Make Your Holiday Ordering Deadlines Clear
If you’ve been selling products online for any length of time, then you know that some customers like to wait until the last minute to place their orders.
This can be frustrating for everyone involved, especially you because it leads to potential negative reviews when customers receive their items after Christmas.
To avoid this problem, make sure that customers know exactly when they need to order by. Provide them with a deadline date so they’ll know how much time they have to order by to get their orders in time for the holidays.
Create Seasonal Designs
Some people love to buy products with holiday-themed designs, especially during the holidays.
You can use this to your advantage by creating seasonal designs that people will want to buy. This is a great way to increase sales during the holiday season.
If your design is perfect for Christmas, people will buy it as a gift or even just because they like it. You can use this strategy to increase sales during other holidays too.
Related: 11 Amazing Print on Demand Tools To Explode Your Etsy Sales
Have Backup Print Providers
It’s important to have multiple backups for print on demand during Christmas so that your customers get their orders in time for the holidays.
You never know when something could go wrong with your printer, if they run out of inventory or are backed up with orders. Having backups can save you from losing sales during the busy season.
Related: 7 Best Etsy Print on Demand Partners with Etsy Integration
Think About Gift Giving
Another strategy to use during the holiday season is to think about gift-giving.
You can create designs that are perfect for gifts, and people will buy them because they’re great presents.
One of the best things about print on demand is that you can customize your designs. This means that you can make the perfect gift for anyone.
Customized gifts are one of the best ways to make money during the holidays. People love giving unique gifts that are personalized and custom made just for them.
If you have a way to customize your products, like adding names or changing colors, then this is a great time of year to sell them. Some great ideas include:
- Customized pillows
- Customized blankets
- Personalized coffee mugs
- Custom t-shirts and other clothing items
You can also create designs that have a theme people might like to give as gifts, such as gifts for mom, boyfriend, sister and so on.
Use Holiday Focused Keywords
If you want to target the holiday season, you should use keywords that are related to it.
For example, if people are looking for Christmas gifts, they may search for “gifts for mom”, “ugly christmas sweater”, “holiday party sweater”, etc. Your designs could be perfect for these searches.
When using your keywords, make sure to use them in the title, description, and tags.
If you’re selling print on demand with Etsy, my favorite tool for finding keywords is Sale Samurai.
Give Customers More of What They Want
To be successful online, listen to your customers and give them what they want. Solve their problems and make them happier or more productive, and you’re on the right track.
This could mean offering your best designs on a different product, creating a similar design, or allowing your customers to customize their product.
This might be the best way to get new customers who weren’t looking for what you have to offer by selling what works.
Conclusion
The best way to plan for the holiday season is by starting now. Do some research into what’s trending this year, offering promotions, thinking of ways to market online and to your customers, and having backup print providers in case your existing ones get busy and can’t fulfill orders.
With these tips, you can be prepared for the holiday season and have a great year.
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This post was all about print on demand during Christmas.
